New Media

2 September 2009

We can be heroes

We can be heroes

john l. walters

Pentagram’s monster rock rebrand takes Guitar Hero up to eleven
Eye editor John L. Walters talks to Pentagram’s Michael Bierut about the new ‘brand architecture’ for Guitar Hero and its forthcoming spin-off games.

1 September 2009

Hands on

Hands on

liz farrelly, paul ayre

Adding soul (and soil) to the television test card, MTV EMA part 1
‘Fired up and hired’, Liz Farrelly’s Eye 72 article about MTV includes several examples of the channel’s approach to design and animation. In this two-part blog, Paul Ayre, former head of On-Air Graphics at MTV, writes about his methods.

17 August 2009

Missing pieces

Missing pieces

david thompson

Watchmen director’s cut on DVD – better than the big screen?
Further to my review of Zack Synder’s film of Watchmen, writes David Thompson, I thought I’d post a few words on the newly-released Director’s Cut DVD. With an extra 24 minutes of footage, the expanded version runs to just over 3 hours and offers a number of improvements on the theatrical release.

6 August 2009

Everything and more

Everything and more

liz farrelly

UE’s Matt Pyke and MTV’s ‘international brand refresh’
MTV has recently rolled out an ‘international brand refresh’, to be implemented across the music television network’s 64 main channels, writes Liz Farrelly.

29 July 2009

Just Add Stock

Just Add Stock

Get your entries in for Eye’s new awards before the deadline of 31 July
Just Add Stock is Eye magazine’s awards project for print or online designs that use stock imagery. Anyone can take part, and it’s free to enter. The awards are for commissioned design work (made since Jan 08) that uses photographs, illustrations and/or film clips from any image library worldwide. There are nine categories: click on the link to download an entry form while there’s still time before the deadline of 31 July 09.

28 July 2009

Phil Wolstenholme’s fractal visions

Phil Wolstenholme’s fractal visions

david thompson

From china tea sets to hyper-real South Yorkshire landscapes
Blank Screen Syndrome, writes David Thompson, is an exhibition/retrospective of work by Phil Wolstenholme, whose computer-generated images and animations have been used by, among others, Warp Records, Gavin Bryars and The Designers Republic (See Reputations, Eye 71). Of these early album sleeves and promotional images, Warp’s Artificial Intelligence compilations are perhaps the most familiar.

21 July 2009

Eno’s Apollo

Eno’s Apollo

the movie department

Sound, vision and another blue-green world at London’s Science Museum
Last night saw the first ever performance of Eno’s Apollo, played live at the Science Museum to accompany a version of Al Reinert’s documentary For All Mankind, his painstaking edit of NASA film footage from the mission to put the first man on the Moon, 21 July 1969.

11 July 2009

Trillion-dollar brainwave

Trillion-dollar brainwave

the video department

Video clip about the SA campaign for the Zimbabwean newspaper
Here’s a short video item about the Zimbabwean’s multi-trillion dollar campaign. See Sean O’Toole’s article ‘Money’s worth less than paper’, also on the Eye blog.

19 June 2009

Eye 72 is on its way

Eye 72 is on its way

the marketing department

Marian Bantjes, Airfix, MTV and ‘the designer as illustrator’
Here’s the cover of the latest issue of Eye. We like it. And no, it doesn’t say ‘sex’, it’s a detail of Marian Bantjes’ ‘Seduction’ poster for Yale School of Architecture. 

16 June 2009

Smoke and mirrors

Smoke and mirrors

john l. walters

Poke’s digital agency map for Super Contemporary at the Design Museum
It’s like a very simple video warfare game, chronologically controlled by one knob. As you enter the third quarter of 2001, writes John L. Walters, Razorfish explodes,
 
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