Tuesday, 7:09pm
10 January 2012

Corporate typefaces

David Quay …

Companies and services sell themselves wonderfully packaged with adverts promoting all manner of fantastic offers and benefits, writes David Quay. After we have been seduced and have taken up their offer we realise that what they promised is a very diluted version of what was first offered.

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Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions, back issues and single copies of the latest issue. You can see what Eye 84 looks like at Eye before You Buy on Vimeo.

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