27 October 2009
Just Add Stock winner, Interiors
the awards department
TILT’s environmental graphics for Eversheds’ London headquarters
TILT design, Just Add Stock’s Interiors section winner, had very little competition: only two entries were received for this category. But their winning design is a great and daring example of stock use that would clearly hold its own against a much larger pool of entries.
Established twelve years ago, TILT are a moving image design and production company. Over the last few years they have developed a strong reputation for working with lifestyle and sports brands. They also work with many television stations and advertising agencies, producing promos, idents, title sequences and commercials.
Annabel Dundas, Founder and Creative Director of TILT, told Eye that this project’s use of stock distinguishes it from their previous work: ‘To be honest we don’t often use stock imagery for our work. We focus on moving image and often shoot our own footage. However for this project stock photography was by far the best option. We really wanted to get a global sense, and without a budget to send a photographer to the most beautiful places around the world (and hope for good weather), the Getty Image library was the best place to access stunning images.’
TILT wanted an unique design that would provide a talking point within the office space, and spark an emotional response from the staff. The images needed to offer welcome relief from staring at a computer screen, but be thought provoking as well as relaxing. Dundas comments: ‘In one of the rooms we have an image of a forest with trees, and one member of staff has stuck little suction cup monkeys on the branches. I think this sort of interaction is brilliant. Probably not what the client and architect appreciate, but for us if the staff relate and interact either mentally or physically, then that is brilliant.’
TILT is a small company with a core team and a strong bank of regular specialists they call on for each project. They cover a host of disciplines, but focus on moving image as a principal strength. TILT work with many global clients including BBC Worldwide and FIFA (below), as well as collaborative projects with advertising agencies including Saatchi and Saatchi and Engine Group.
Just Add Stock: Interiors / TILT
Eversheds Headquarters, London
To see the winnners, plus all the highly commended entries, read our article about Just Add Stock in Eye 73, out now!