13 July 2012
Olympic graphics watch – pictograms, logos & signs that keep the flame alive
One Look to rule them all. And 250,000 items of design. Creative Review’s Patrick Burgoyne visits the Olympic Park for an in-depth report on ‘The look of the Games’.
For possibly the smallest implementation of Wolff Olins’ 2012 logo (above), see ‘Art in your pocket?’ on the Eye blog.
If LOCOG were to appoint an ‘official supplier of caustic commentary on the commercialisation of sport’ it would surely be Jonathan Barnbrook, whose 2004 Olympukes pictograms (below) seem as relevant as ever.
Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions and single issues. Eye 83 is on its way to subscribers worldwide – thanks for your patience.