19 July 2010
Pimp and primp
What goes under (and around) your iPad (and what it says about you)
Year on year, release on release, Apple is slowly persuading the world to make the ‘ultimate upgrade’, writes Camilla Grey. The brand that was once the darling of the new media intelligentsia is now
prevalent across all social stratas and open to limitless personalisation and customisation.
Growing tired of bedazzling our iPods and pimping our iPhones, the launch of the iPad opened up a whole new world of accessories - the iPad holder! The very critique of the iPad (‘it’s just a big iPhone, you have to sit semi-horizontal to use’) because a raison d’etre for a new market in iPad support solutions. No matter if you believe in function over form, or form over function, there's an iPad holder for everyone.
Oscar de la Renta - The iPad Clutch
What it says about you: You have an iPad, you don’t really know how it works.
What it says about you: The Marvel Comic app literally changed your life
What it says about you: You're cool, yet practical. You also made £1.2m developing apps last year.
What is says about you: You have already have the iPhone 4. Your old iPhone is dead to you.
Pom-Pom iPad Cozy
What is says about you: Apple secretly wish people like you didn’t buy their products
Eye magazine is available from all good design bookshops and at the online Eye shop, where you can order subscriptions, single issues and back issues. The summer issue, Eye 76, out now, is a music special. You can read a selection of pages on Eye Before You Buy on Issuu.
Student subscriptions are half price, see bit.ly/EyeStudentOffer.