Friday, 1:40am
30 October 2009

The right lines

iwant’s illustrative identity for the London Jazz Festival

Album covers may be a dying art, but design for live music is thriving, writes John L. Walters, and iwant’s identity – brochures, posters, launch invitations (top) and floor vinyl (below), for next month’s London Jazz Festival is an example of what can be achieved when imaginative illustration and design meets a sympathetic music client.

LJF_floorVinyl_1

For this commission, the London-based iwant studio steered away from the more predictable temptations of ‘jazz design’ – instrument outlines, press shot collages, cramped typography or sleeve pastiche – for exuberant digital images.

COVERS

And if the illustrations (by iwant co-founder John Gilsenan) reflect the dynamism and diverse nature of the festival – contemporary jazz and World music, including international giants such as Carla Bley, Tomasz Stanko and Sonny Rollins, they also have some of the direct commercial appeal of iwant’s work for Ben Watts’ Buzzin’ Fly label (see ‘Reason and rhymes’ Eye 63 and ‘The graphic designer as illustrator’ in Eye 72).

LJF_Cover

Festival diary / brochure cover (above) festooned with sponsor logos, freely available at all the major venues, such as Barbican Hall and the Southbank Centre. The brochure’s straightforward interior spreads (below) use a colour code – a different hue for each of the ten days – to guide Festival-goers through 250-plus individual events.

LJF_pages

Music design: see our recent blogs about Storm Thorgerson and the Music Design Awards, deadline this weekend.

Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions, back issues and single copies of the latest issue. You can also browse visual samples of recent issues at Eye before You Buy.

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