Thursday, 2:00pm
13 July 2017

Type in Toronto

A-B-Z-TXT is an intensive, four-day getaway, a summer school that blends graphic design with media arts and a dash of linguistics

 

What is a design school? A silly question, of course, writes Michèle Champagne, but one prompted by the massive growth of art and design programmes at universities and the strict disciplinary boundaries that still haunt them.

At OCAD University in Toronto, it’s not impossible to take an art class if you’re a design student, but it’s not that easy, either. Special forms are needed. Otherwise, bookbinding and photography are slated for visual art students, whereas typography and branding are for graphic design students. There may be a mandatory laptop programme, but coding skills are still not considered essential. (Tell that to any practising editorial designer and teeth begin to clench.)

A-B-Z-TXT, the summer typography school I helped start in Toronto, was never meant to replace a university education. Rather than promising mastery and control of typography, it offers the re-imagining of type across disciplines and with fun workshops and geeky lectures.

The inaugural edition of A-B-Z-TXT took place last year (2016). Most participants – professional designers, artists and coders – wanted to break from old-school habits and the routine of their careers, which did not always afford as much creativity and crossover as they initially hoped.

Right and top: Tracy Ma from Bloomberg Businessweek and Steph Davidson from Bloomberg.com.

A-B-Z-TXT-Bloomberg1

A-B-Z-TXT converts into a Bloomberg newsroom.

A-B-Z-TXT-Bloomberg2

Last year, our first edition welcomed lectures and workshops by visual philosopher Dimitri Nieuwenhuizen from LustLab (see Eye 85) in The Hague, designer Cedric Flazinski from N O R M A L S in Paris, as well as Canadian art directors Tracy Ma from Bloomberg Businessweek and Steph Davidson from Bloomberg.com.

Some participants loved working with the wild and irreverent typographic attitudes of Ma and Davidson; others came for the splash of linguistics and politics. Designer Nitzan Hermon was particularly stimulated by a wildcard lecture by linguist Ivona Kučerová, Associate Professor in the Department of Linguistics and Languages at McMaster University, Hamilton, Ontario.

‘A-B-Z-TXT was a great meeting of international thinkers in type, communication, and technology,’ wrote Hermon. ‘Through attending the event I found myself in a funded academic collaboration, exploring human first applications of AI in language.’

Workshop with LustLab’s Dimitri Nieuwenhuizen, A-B-Z-TXT, 2016.

A-B-Z-TXT-Nieuwenhuizen

Lecture by Ivona Kučerová, A-B-Z-TXT, 2016.

A-B-Z-TXT-Kucerova

We hope that this year’s A-B-Z-TXT contributors will be equally anti-disciplinary, intelligent, and accessible. Artist Zach Lieberman from New York City will give a lecture and two-day masterclass on typography and computation. This will explore type with openFrameworks, an open source C++ toolkit for creative coders, ‘in a beginner-friendly way’.

Designer Mindy Seu from Cambridge and New York City will offer a lecture and workshop. She will explore the ‘poetry’ of interface aesthetics and early computer history. Ali S. Qadeer from Toronto is also giving a lecture and workshop. He will ‘exhume the materiality of text’ by exploring an archive of twentieth-century typography experiments – from the Bauhaus to Jan Tschichold and Carl Dair.

Other lecturers will include Toronto sculptor and installation artist Lois Andison, Toronto and Buffalo-based graphic designer Chris Lee, Toronto algorithm designer and artist Xavier Snelgrove, and me, founder of Bureau Michèle Champagne and resident at l’École de design at l’Université du Québec in Montréal. Lee and I will explore the way typographic form relates to politics and statecraft – from clay tablets to blockchain … and local mayoral campaigns. Andison will comment on language as artistic medium and Snelgrove will address predictive text and the syntax of emoji.

The programme is for between 20 and 25 professional participants, and it takes place in Toronto from Thu 17 to Sun 20 August 2017. The deadline for applications is 21 July 2017. To apply, go to a-b-z.co/

Michèle Champagne, designer and writer, Montréal, Canada.

Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions and single issues.

Tracker Pixel for Entry