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Contents Eye 70
2 Editorial
By John L. Walters
4 Critique / Swiss books
A book of Swiss competition winners makes a virtue of its cold and awkward design. Yet if the jury seeks debate, it must explain its decisions.
By Rick Poynor
6 Picture / Typographic wall
The Word on the street. Asked to make a graphic intervention for a former Lisbon chapel, design studio R2 turned to everyday irreverences.
By Andrew Robertson
8 Common knowledge / Drive-ins
The last picture shows. These skeletal graphic survivors attest to a vanished era of American pop culture. By Mike Kippenhan
20 Technology / Digital craft
Magic box. Long undervalued as a poor relation, craft is central once more as a new wave of designers reassert the primacy of individual skills and knowhow.
By David Crow
26 Technology / Design & advertising
Make it real. Forget fancy effects – nowadays ‘authenticity’ may be the most effective way to capture an audience.
By Steve Hare
34 Profile / Norm
Buying into the Norm cosmos. The Swiss practice’s typefaces are quirky, oddly popular, and deceptively simple – a critical response to neutrality.
By Liz Farrelly
40 Profile / DixonBaxi
Power of two. Clients who hire the company behind Five’s new identity always work directly with the main men.
By John L. Walters
48 Technology / Print vs online
Foot prints. Why do we assume that online publishing is greener than print and paper?
By Barney Cox
50 History / Theatre programmes
Play and playbill. Theatre programmes present designers with a challenge that can be turned into a dramatic opportunity.
By Richard Hollis
62 Archive / Curwen Press
Quiet spirit of joy. By championing pattern-making, art and ephemera, the Curwen Press brought a new ‘Comfy Modernism’ to commercial printing.
By Alan Powers
66 Profile / Pattern Foundry
Step and repeat. Richard Rhys’s new foundry, which sells original patterns by designers and artists, gives a new twist to a timeless concept.
By John L. Walters
72 Technology / Digital vs analogue
It’s about time. Technically, digital photographic images can be every bit as good as film. The difference is in the way we think about them.
By Anthony Oliver
Uncoated
Agenda: networking technology trumps genius, by Deborah Littlejohn.
Reviews, blog.eyemagazine.com, colophon
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