Feature: Design for eating

 
Sans serifs in suburbia

Sans serifs in suburbia

Sainsbury’s brought 1960s Modernism to the kitchen cupboard

 
Identity preserved

Identity preserved

The labels for Tiptree jams stand out by staying the same

 
Well fed in the West End

Well fed in the West End

Ardizzone’s menus evoked a mid-century world of food-loving Londoners

 
Sticky business

Sticky business

The dead-wrapped Tunnock’s Tea Cake is both hipster treat and Scottish design classic

 
Leftovers with a bad taste

Leftovers with a bad taste

In the past century the use of ‘trade characters’ built brand loyalty while reinforcing stereotypes

 
Tightly packed

Tightly packed

Owen Jones’s trademark design for biscuit tins has stayed the same for generations

 
Fry like a spy

Fry like a spy

The comic strip simplicity of Len Deighton’s Action Cook Book taught bachelors how to cook

 
Purple reign

Purple reign

One of the world’s oldest chocolate bars has kept the same colour through thick and thin