A breath of fresh air
In postwar Milan, Swiss designer Lora Lamm brought flair and humour to her work for clients in industry and retail, capturing the optimistic spirit of the times
The career of Swiss graphic designer Lora Lamm has spanned 60 years, but she is best known for her ten years of glorious work in Milan, from 1953 to 1963, when she designed packaging, posters and invitations for La Rinascente, Pirelli and Elizabeth Arden, among others. Her work still looks fresh and authentic today and there is renewed appreciation of her approach to illustration – so much so, it is sometimes directly copied.
Portrait of Lora Lamm, 2013, by Lukas Wassmann. Courtesy Apartamento no. 14, 2014.
Top: Detail from summer fashion poster, Estate e moda, for La Rinascente department store, 1958.
Chiara Medioli, marketing director, Fedrigoni and Fabriano, London and Verona
Read the full version in Eye no. 93 vol. 24, 2017
Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions, back issues and single copies of the latest issue. You can see what Eye 93 looks like at Eye before You Buy on Vimeo.