Winter 2008

Contents Eye 70

Contents of the latest issue

2 Editorial

By John L. Walters

4 Critique / Swiss books

A book of Swiss competition winners makes a virtue of its cold and awkward design. Yet if the jury seeks debate, it must explain its decisions.

By Rick Poynor

6 Picture / Typographic wall

The Word on the street. Asked to make a graphic intervention for a former Lisbon chapel, design studio R2 turned to everyday irreverences.

By Andrew Robertson

8 Common knowledge / Drive-ins

The last picture shows. These skeletal graphic survivors attest to a vanished era of American pop culture. By Mike Kippenhan

20 Technology / Digital craft

Magic box. Long undervalued as a poor relation, craft is central once more as a new wave of designers reassert the primacy of individual skills and knowhow.

By David Crow

26 Technology / Design & advertising

Make it real. Forget fancy effects – nowadays ‘authenticity’ may be the most effective way to capture an audience.

By Steve Hare

34 Profile / Norm

Buying into the Norm cosmos. The Swiss practice’s typefaces are quirky, oddly popular, and deceptively simple – a critical response to neutrality.

By Liz Farrelly

40 Profile / DixonBaxi

Power of two. Clients who hire the company behind Five’s new identity always work directly with the main men.

By John L. Walters

48 Technology / Print vs online

Foot prints. Why do we assume that online publishing is greener than print and paper?

By Barney Cox

50 History / Theatre programmes

Play and playbill. Theatre programmes present designers with a challenge that can be turned into a dramatic opportunity.

By Richard Hollis

62 Archive / Curwen Press

Quiet spirit of joy. By championing pattern-making, art and ephemera, the Curwen Press brought a new ‘Comfy Modernism’ to commercial printing.

By Alan Powers

66 Profile / Pattern Foundry

Step and repeat. Richard Rhys’s new foundry, which sells original patterns by designers and artists, gives a new twist to a timeless concept.

By John L. Walters

72 Technology / Digital vs analogue

It’s about time. Technically, digital photographic images can be every bit as good as film. The difference is in the way we think about them.

By Anthony Oliver


Agenda: networking technology trumps genius, by Deborah Littlejohn.

Reviews,, colophon

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