Winter 2003

The loneliest insight?

Alice Twemlow
Stephen Banham
Report [EXTRACT]

A broadsheet tackles Helvetica's use and abuse with the eye of an outsider

An article on typography in the mainstream press is news in itself. As residents of Melbourne spread their copies of The Age newspaper on their Saturday breakfast tables on 13 September 2003, they found, in among the usual array of lifestyle articles that populate the Saturday Review section, an editorial oddity. A substantial feature on the pervasiveness of the typeface Helvetica, and one man’s vehement campaign against its overuse, is not usual fare for The Age, Victoria’s premier broadsheet newspaper; nor, for that matter, for most broadsheets . . .

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