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Reputations
John McConnell, an art director who works with big companies at a senior level.

The far side
Clients can seem stubborn, yet some build
strong relationships with designers.

What the client needs
US designer George Tscherny talks about 56 years with the same client.

In the neighbourhood
Profiling three design practices
who work with local clients.

Trust in modernism
John Lewis’ co-operative ethos has informed 50 years of identity.

Symbols and survival
NY agency Chermayeff & Geismar has designed
trademarks for some of the world’s biggest brands.

The shape of a pocket
Henry Cohen’s inventive covers
for Gallimard’s Idees series.

Bare bones of the revolution
Richard Pare’s photographs evoke
a period of energy and optimism.
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