Opinion: January 1990



Neville Brody

Small is more creative


Whatever became of the content?

Rick Poynor

Much new design is over-complex and confusing. An alternative current, sharing many of the same…


Applying the lessons of the future today


Jon Wozencroft

The instant, push-button excitements of the digital wonderland blind us to the imaginative challenge…


Critical spirit of a telephone book


Robin Kinross

The all-lowercase Dutch phone book has yielded to the ‘Modern Traditionalism’  of Martin Majoor


Rescue meaning


Max Bruinsma

To communicate more than mere messages for a client, designers must adopt an editorial point of view



Rick Poynor

The client says he wants it in green


The medium is messy

Andy Cameron

The creative process is often unstructured, without purpose or elegance. Like life itself, or playing…


In praise of Day-Glo

Letter to the editor

Letter from Suzanne Perkins


We’re in bras, lamps and breakfast cereal

Paul J. Nini

Today’s corporation is very different from its predecessors. But the identities devised by designers are…

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