Opinion: June 1993


What has writing got to do with design?

Design history

Anne Burdick

We canonise the giants of design history as champions of total authorship, while overlooking the obvious…


No more heroes

Bridget Wilkins

Why is design history so obsessed by appearance?


Green’s grey zones

James Woudhuysen

It has always been the duty of graphic designers to challenge conventional wisdom.…


Neville Brody

Small is more creative


Whatever became of the content?

Rick Poynor

Much new design is over-complex and confusing. An alternative current, sharing many of the same…


Applying the lessons of the future today


Jon Wozencroft

The instant, push-button excitements of the digital wonderland blind us to the imaginative challenge…


Critical spirit of a telephone book


Robin Kinross

The all-lowercase Dutch phone book has yielded to the ‘Modern Traditionalism’  of Martin Majoor


Rescue meaning


Max Bruinsma

To communicate more than mere messages for a client, designers must adopt an editorial point of view



Rick Poynor

The client says he wants it in green


The medium is messy

Andy Cameron

The creative process is often unstructured, without purpose or elegance. Like life itself, or playing…

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