Autumn 2003

Chewing it over: issues of style and content

Agenda [EXTRACT]

In the spring issue of Eye (no. 47 vol. 12) I wrote a particularly harsh review of the new magazine Gum. And so the erstwhile Gumsters marshalled the forces of graphic design and cash to take out a full page advertisement in the following issue of Eye that juxtaposed my Mr Mean quote (‘the ultimate in cheesy designer excess’) with different cheeses and glowing mentions by designers including Chip Kidd, Rick Valicenti and Rudy VanderLans. It was, I suppose, meant to show how little I, or critics in general, know. It’s a venerable, if hackneyed, old gag, left over from the back cover of Kidd’s own novel, The Cheese Monkeys, and innumerable satirical outlets, such as Mad. Normally it seems a shame to prolong these kind of intra-magazine spats . . .

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