Spring 2009

Lyrical approach to programmes

A letter from Harry Woodrow

I just thought I’d clarify something in Richard Hollis’ article on theatre programmes (Eye no. 70 vol. 18).

The Lyric Hammersmith programmes are put together by John Good, the specialist design house / printer, which works to original templates that we at Multistorey designed, within our branding guidelines and using our unique brushstroke text (which I hand-write for every headline – more graphic design masochism!).

We won the pitch to rebrand the theatre in the spring of 2006, and have been working with the Lyric on a daily basis ever since.

Harry Woodrow, creative director, Multistorey, London

First published in Eye no. 71 vol. 18, 2009

Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions and single issues. You can see what Eye looks like at Eye before you buy on Vimeo.


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