Paying more attention
Letter from Jeremy Hall
With reference to the image supplement No two dreams are the same (Eye no. 62 vol. 16), stock photography is not necessarily cheaper, but where the client wants instant results, commissioning is not an option. However, it was wrong to imply that the classical music industry as a whole is clamping down on bought-in imagery. My point, which came out a little cock-eyed, was simply that the fees charged by some image libraries put them beyond the budgets I work with, and a glance through the record racks suggests that classical music packaging continues to draw heavily on stock for both new releases and reissues. The real challenge to music packaging is, of course, downloads, and there are encouraging signs that more, not less, attention is being paid to physical packaging to provide a viable alternative to download sales.
First published in Eye no. 63 vol. 16 2007
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