20 July 2012
The international challenges of communicating AIDS awareness
Contemporary consumer society has particular features that present communication challenges for the social service sector, writes Lynne Ciochetto.
14 June 2011
Billboard strategies in cross-cultural social service advertising campaigns
Social service and government advertising has been used in industrialised countries for most of the twentieth century, writes Lynne Ciochetto.
27 August 2010
Are Asian skin-lightening creams being whitewashed for the west?
In the recent era of globalisation of business, the cosmetic and personal product manufacturers are amongst the world’s largest advertisers, writes Lynne Ciochetto.
24 March 2010
Greenwashing and design in the age of ethical consumption
In the contemporary era of heightened green awareness and ‘ethical consumption’, major companies have quickly realised that consumers are looking for greener brands, writes Lynne Ciochetto. Design has played a key role in reinventing company profiles with new environmental messages, and designers should question these claims.
10 November 2009
Lynn Ciochetto on the creation of new needs and markets
Much advertising in the past has been about creating new needs and taboos that can be met by products, writes Lynne Ciochetto, as I noted in my Eye 59 article ‘Advertising and the globalisation of aspiration’. Throughout most of the twentieth century, the focus has been on the female market.
13 August 2009
Toilet signage as an international cultural artefact
Toilet signage is such a deeply embedded part of contemporary life, writes Lynne Ciochetto, that most people are oblivious to the layers of meaning embedded in the signs themselves.