Will Novosedlik

Recent articles by Will Novosedlik

Branding as mythology

Issue 19, Winter 1995


Branding experts draw on centuries of myth-making to imbue products with emotional symbolism


Issue 22, Autumn 1996


Are designers who proclaim the end of print turning their backs on design's critical purpose and…

Culture in a cold climate

Issue 25, Summer 1997


In the \'post-intellectual\' era, four Canadians use their talents in the service of creative…

Money. Magic. Light.

Issue 28, Summer 1998


Factors of scale ensured a glittering take-off for two corporate identities. But what do they…

The producer as author

Issue 15, Winter 1994


For Bruce Mau, graphic design is a way of investigating ethical, cultural and philisophical issues

Bards of the balance sheet

Issue 21, Summer 1996


How corporate designers turn routine annual reports into epic narratives of business triumph