Summer 2017

Hippie shake-up

California: Designing Freedom

Design Museum, London
24 May – 15 October 2017
Curated by Justin McGuirk and Brendan McGetrick
Exhibition graphics: Barnbrook

What do Victor Moscoso’s psychedelic music posters, Harley Davidson’s Captain America chopper, the film Easy Rider and a pair of Snapchat Spectacles have in common? According to the curators of an exhibition at Design Museum, they are all ‘tools of personal liberation’, created in California and indicative of a philosophy that has made The Golden State the most influential place on the planet for groundbreaking design and technology.


Poster by Emory Douglas, 1969 
(Collection of the Oakland Museum of California).
Top: Installation photo of ‘California: Designing Freedom’ by Luke Hayes.


Alyn Griffiths, journalist, editor, copywriter, Edinburgh

Read the full version in Eye no. 94 vol. 24, 2017


Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions, back issues and single copies of the latest issue. You can see what Eye 94 looks like at Eye before You Buy on Vimeo.

Tracker Pixel for Entry