Branding Terror: The Logotypes and Iconography of Insurgent Groups and Terrorist OrganizationsWritten and designed by Artur Beifuss and Francesco Trivini Bellini
This brooding black hardback, which looks like a CIA manual, is a worldwide survey of the imagery of contemporary terrorist groups, from al-Qaeda to FARC, the Marxist guerrillas of Columbia. The authors, a former counter-terrorist specialist and a branding expert, contend that branding is a strategy used to convey identity, messages and menace. Moreover, they claim that seeing such groups as ‘brands’ leads to a better understanding of terrorism. In his foreword, Steven Heller writes that terrorist organisations are ‘all brands’ and that branding is a tool with ‘no morality or conscience’.
Top: spread about the Indian Mujahideen showing the AK-47 assault rifle.
Peter Jones, associate lecturer, Southampton Solent University
Read the full version in Eye no. 86 vol. 22 2013
Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions, back issues and single copies of the latest issue. You can see what Eye 86 looks like at Eye before You Buy on Vimeo.