Friday, 8:18am
10 February 2012

A bigger splash

100 Years of Swiss Graphic Design at Museum für Gestaltung Zürich

A major exhibition opens today at the Museum für Gestaltung Zürich: ‘100 Years of Swiss Graphic Design’.

Max Bill poster from '100 Years of Swiss Graphic Design'

Above: Max Bill, Negerkunst – Prähistorische Felsbilder Südafrikas – Kunstgewerbemuseum
, 1931 © ZHdK.

Top: Max Huber, Sirenella – Palais de Cristal – Palais de danse, 1946 © ZHdK.

09_100 Jahre CH Grafik

Below: Hans-Rudolf Lutz, Typografische Monatsblätter 12/1977, Cover, 1977 © ZHdK.

At the core of the exhibition is continuous frieze of 100 posters from the period 1912-2012, but every form of Swiss graphic ephemera is represented, from magazine covers (above) and plastic bags (below) to club flyers and yogurt ads, with a mix of famous classics and less familiar items from Museum für Gestaltung’s legendary archive.


Above: E+U Hiestand, ABM Plastic Bac, 1960s. Photo: Umberto Romito © ZHdK.

Below: Carlo Vivarelli, Merce svizzera, 1952, Poster © ZHdK.

Carlo Vivarelli poster from '100 Years of Swiss Graphic Design'

Below: Herbert Matter, Pontresina, Poster, 1936 © ZHdK.

Herbert Matter poster from '100 Years of Swiss Graphic Design'

Below: Cornel Windlin, mit – ohne – dank – Stadt Zürich – Schauspielhaus – Saisonvorschau 2009-10 © ZHdK.

12_100 Jahre CH Grafik

There will also be a series of talks and events at Zurich’s design museum, including:

• ‘Typography can be art under certain circumstances’, Wed 14 March, 6 pm with Wolfgang Weingart and Ludovic Balland, visual designers, and curator Barbara Junod.

• ‘Handmade. Current tendencies in design practice’, Wed 16 May, 6 pm with Dafi Kühne and Eric Andersen, visual designers, and curator Bettina Richter.

Below: Anonym, Let’s groove to the Früehligsputz!, Party-Flyer, 1997 © ZHdK.

16_100 Jahre CH Grafik

100 Years of Swiss Graphic Design, Museum für Gestaltung Zürich, Ausstellungsstrasse 60, CH-8005 Zürich

10 Feb-3 June 2012, Tue-Sun 10am-5pm, Wed 10am-8pm.

Curators: Karin Gimmi and Barbara Junod. Scenography: Matthias Gnehm.

Further reading:

Reputations interview with Bruno Monguzzi in Eye 1.

Reputations interview with Hans-Rudolf Lutz in Eye 23.

Swiss radical’ by Richard Hollis in Eye 64.

Buying into the Norm cosmos’ by Liz Farrelly in Eye 70.

All images from the collections of Museum für Gestaltung Zürich © ZHdK.

Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It’s available from all good design bookshops and online at the Eye shop, where you can buy subscriptions, back issues and single copies of the latest issue, Eye 81.