Winter 2017

Crayon game

The unexpected craze for adult colouring books has created a bonanza for publishers. Can they keep it going?

The publishing world has gone colouring-book mad. Since 2013
an unprecedented boom in adult colouring books on subjects from
art, fashion and science fiction to US politics (which has become science fiction) have filled tables and kiosks once reserved for novels and non-fiction in highly respected bookshops in Paris, Rome, London and elsewhere. At New York’s largest, The Strand, display table space on three floors has been given over not just to stacks of books, but to specially designed boxes of pencils, erasers, crayons, markers and other drawing supplies. (For a short while, Chinese manufacturers could not keep up with the demand for coloured pencils.)


Steven Heller, design writer, New York

Read the full version in Eye no. 93 vol. 24, 2017


Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions, back issues and single copies of the latest issue. You can see what Eye 93 looks like at Eye before You Buy on Vimeo.

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