Powered flight

For fifteen years, Pegasus, an international biannual corporate magazine designed by Derek Birdsall, led a charmed life.

Some graphic design stories are all around us: road signs, catchy logos, well known book covers, typefaces with familiar names. Other design projects have little or no profile in the wider world. Pegasus is an example of the latter, yet it is an outstanding piece of editorial design, a perfect-bound 248mm square magazine cherished by its readers for a decade and a half.


Birdsall portrait by Phil Sayer, April 2014.
Top: Cover, Pegasus no. 20, 1981, ‘Creativity’. ‘With the help of your own pencil (and possibly an eraser) we present you with the opportunity to create your own cover.’


Spread from Pegasus no. 2, 1971 ‘Youth’ showing the audience at the 1970 Isle of Wight Festival by South African photographer Sam Haskins.


John L. Walters, Eye editor, London

Read the full version in Eye no. 88 vol. 22 2014


Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions and single issues. You can see what Eye 88 looks like at Eye before you buy on Vimeo.

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