Let the system do the work
Flexible Visual Systems: The Design Manual for Contemporary Visual IdentitiesWritten and designed by Dr Martin Lorenz, Slanted, €42
Martin Lorenz’s Flexible Visual Systems: The Design Manual for Contemporary Visual Identities is a proposal for a new way of working for designers. Lorenz first formulated his approach while working at the Hort design studio with Eike König and the subsequent book came out of the PhD thesis he undertook at the University of Barcelona, which explains its almost academic nature. Lorenz is currently a practising designer at TwoPoints.net and an established teacher in Barcelona and The Hague. I was fortunate enough to interview him about the book for the Typographic Circle back in 2021 when it was first released …
Jim Sutherland, graphic designer, London
Read the full version in Eye no. 104 vol. 26, 2023
Eye is the world’s most beautiful and collectable graphic design journal, published for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions and single issues.