The purpose is what it does
Graphic Events: A Realist Account of Graphic DesignBy Nick Deakin and James Dyer Designed by Totally Okay, Onomatopee, €22.00
What happens to a design after it has entered the world? What new meanings are generated from it? What unintended consequences come from its distribution? What unusual juxtapositions develop in a new context? How is it received differently, on the street by a pedestrian? What does it make us feel when it is removed from the slick, credited, studio portfolio website? These questions animate Graphic Events.
Authors and editors Nick Deakin and James Dyer, both graphic designers and educators, write in the book’s introduction that such questions are all too often left out of the design discourse, which instead favours analysis of process, concept, and the final artefact …
Jarrett Fuller, designer, podcaster, professor, writer, Raleigh, US
Read the full version in Eye no. 104 vol. 26, 2023
Eye is the world’s most beautiful and collectable graphic design journal, published for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions and single issues.