Autumn 2004

Quirks of branding

Shelf Life

Design: Form. Text: Rosie Walford Bloomsbury £9.99

Shelf Life is a lovingly assembled hymn to branded goods that sound odd or just plain embarrassing in the English language. Chortle-worthy highlights include Hardon tea, Plopp chocolate, SuperPiss antifreeze, Cocagne sardines and Puke playing cards.

The collection of funny foreign tins, packets and bottles is photographed against a pristine background and cleanly laid out by Paul West, Paula Benson and Claire Warner at Form, organised into chapters titled Love Life, High Life, Low Life, Bodily Functions and Oddballs. The book comes wrapped in a noisy foil ‘crisp bag’.

First published in Eye no. 53 vol. 14, 2004

Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions, back issues and single copies of the latest issue. You can also browse visual samples of recent issues at Eye before You Buy.


EYE53

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