4 June 2010
D&AD awards madness
the awards department
Victory for Spike Jonze, the ‘Trillion Dollar Flyer’ and Apple.com
Last night, the eyes of the creative industry were fixed on London’s Roundhouse for the 2010 D&AD awards ceremony. This year’s President’s Award went to Spike Jonze in recognition of his ‘outstanding contribution to creativity’.
Jonze has been awarded six Yellow Pencils for his work over the last fifteen years, starting out in 1995 with his video for Weezer’s Buddy Holly (below). The D&AD President, Paul Brazier, went on to present five coveted Black Pencil awards for the hottest design and advertising work of the last year.
Above: TBWA / Hunt Lascaris picking up their Black Pencils at last night's D&AD awards. Photograph: Noah Da Costa
In the Graphic Design category, TBWA / Hunt Lascaris were awarded a black pencil for their ‘Trillion Dollar Flyer’ campaign for alternative daily newspaper The Zimbabwean (pictured top). Eye wrote about their posters, which printed text on devalued Zimbabwean currency instead of paper, last year: see ‘Money’s worth less than paper’ and ‘Trillion-dollar brainwave’. The team also picked up three yellow pencils for their work, in Graphic Design, Outdoor and Integrated.
Apple continued their D&AD winning streak, taking home a black pencil for the apple.com website (above). An Environmental Design award went to Diller Scofidio + Renfro for turning a former New York City train line into a park (below). And Sapient Nitro picked up two awards, in Integrated and Direct, for the ‘The Best Job in the World’ - a campaign for Tourism Queensland that advertised a chance to become a ‘caretaker’ on a beautiful Barrier Reef island.
In Magazine and Newspaper Design, Yellow Pencils went to interiors magazine Apartmento (above) and Elle UK, for their Lily Allen Special Issue. All of the winning work can be seen at awards.dandad.org/2010.
Eye magazine is available from all good design bookshops and at the online Eye shop, where you can order subscriptions, single issues and back issues. The summer issue, Eye 76, will be a music special. You can read a selection of pages on Eye Before You Buy on Issuu. Student subscriptions are half price, bit.ly/EyeStudentOffer.