Monday, 8:30am
16 May 2011

Heroes (and villains?)

A comic-book version of Colors magazine celebrates real-life activism

The 80th issue of Benetton’s multilingual quarterly Colors takes heroism as its theme, writes David Thompson. Specifically: ‘inspirational characters united by their desire to make this world a better place … Real, extraordinary people helping to save the world, one step at a time.’

Rather than using photographic reportage, these efforts are conveyed in comic book form with additional commentary – and varying degrees of success.

Despite the issue’s title, there are no capes, ray guns or kryptonite lurking in its pages – though in the story of Chilean hairstylist and drag queen Eduardo ‘Pamela’ Bijout, outlandish costumes do play a role. Bijout ‘uses his peculiarity as a special power … to make others happy.’ This is achieved by ‘listening to the problems and anxieties of his neighbours’, and by impersonating pop divas at charity events to raise funds for their medical expenses.


This small and somewhat surreal act of kindness sits alongside other, more hazardous endeavours. Among them, the efforts of former Khmer Rouge child soldier Aki Ra (above), whose adult mission is to rid Cambodia of the land mines he was once trained to deploy. To date, Ra has defused over 50,000 such devices, of an estimated six million, armed with little more than a knife and a stick. Graphically, the more successful stories are those of the Cuban protest movement Damas De Blanco (below), a group organised by the wives of jailed dissidents, and Kru Nam, a Thai woman who rescues children from prostitution rackets.



Less successful is the hagiographic account of WikiLeaks founder Julian Assange – titled ‘Birth of a Superhero’ (above) – which somehow sidesteps the activist’s comical narcissism in favour of telling us, breathlessly: ‘The sheer power and influence of what Assange is doing makes Spider-Man look pathetic … the world’s elites are running scared.’ No mention is made of Assange’s delight in publicising details of America and Britain’s security-sensitive infrastructure.

Heroism can come in unexpected forms – a point that this issue of Colors makes well, if unevenly. But I struggle to see much heroism in Julian Assange, a man whose most telling features are a blithe disregard for the fallout of his actions and a belief that America is the world’s most serious ‘threat to democracy’. Given the above, Colors 80 not only affirms notions of heroism, it also deforms them. This error may be due to naiveté and wishful thinking, but the megalomaniacal Mr Assange is perhaps better suited to a ‘Supervillains’ issue.


Above: Biro bala Rabha – a woman who fights back against murderous witchcraft trials in rural India.

Colors 80: Superheroes. Colors magazine is developed in Italy by Fabrica, Benetton’s research and education centre,

Text of the 1996 Reputations interview with Tibor Kalman, first editor of Colors, is now online (Eye 20 is out of print.)

Read David Thompson’s personal blog – Culture, Ideas and Comic Books’ – at

Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It’s available from all good design bookshops and online at the Eye shop. For a taste of no. 79, see Eye before you buy on Issuu. Eye 79, Spring 2011, is out now.