Tuesday, 1:41pm
17 August 2010

Offset 2010

bren byrne
the events department
Graphic design
New media
Visual culture

‘There’s a black cloud over the economy ... we’re a beacon of hope’

Designers will be descending on Dublin twice over the next two months. First up is AtypI 2000: The Word (8 > 12 September), and a few weeks later the Irish capital will host this year’s OFFSET (1 > 3 October). Both are shaping up to be impressive events, and Eye caught up with Bren Byrne, director of OFFSET, to hear more about his conference.

We’ve also included images of work by some of the speakers.

Top: Esquire cover, art direction George Lois. See Steven Heller’s Reputations interview with Lois in Eye 29

Below: Adrian Shaughnessy and Tony Brook (Unit Editions)


‘OFFSET is run by 3 creatives: designers Richard Seabrooke and Peter O’Dwyer and myself, an illustrator. We have been working together putting on events for four years now from Dublin, London, Copenhagen, Berlin and NYC but last year we took a big leap and started OFFSET. Essentially it’s a multi-disciplinary creative conference featuring illustration, design, photography, animation, fine art, fashion etc. held over three days in Dublin.

‘We select speakers that reflect our many interests. We don’t want it to feel like an industry conference – it’s more about the creative process and getting great people together in a room. We select people we have the utmost respect for and we would love to spend time with. Those whose work inspires us and gets us excited about our working lives.

‘There is a big black cloud over the economy and over all industries within the design world and we really wanted to be a beacon of hope and celebration of creativity and to get people motivated to look to the future.’


Above: M&E

Below: Mark Farrow


Byrne continues: ‘We are also aware of the need for practical ideas on how to move things forward and that’s why we have asked academics (such as Steven Heller) and people at the forefront of the digital revolution in publishing (such as Scott Dadich) to come and not only present lectures but also workshop and moderate panel discussions.’


Above: David Carson

Below: Zach Gold


1 > 3 October 2010
Grand Canal Theatre
Grand Canal Square
Docklands, Dublin 2

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