Wednesday, 12:10am
9 December 2009

The art of mass market mags

How do you design a cover that sells? Andy Cowles reveals all on 16 Dec 09

With their multiple pictures, blocks of angled type and fluorescent Pantone colours, the covers of the big-circulation weekly magazines might not appear in the D&AD annual. But they are as intensely designed and crafted as any yellow-pencil winner.

Next Wednesday 16 December art director Andy Cowles, the award-winning IPC editorial development director, will reveal the secrets of making covers that sell in his EDO lecture at Pentagram.

Full details at

Andy Cowles as Stanley Tucci

edo_cowles (crop)

Eye is available from all good design bookshops and online at the Eye shop. For a taste of the magazine, try Eye before you buy.