Thursday, 6:30am
23 April 2009

Too good to keep

Your chance to win some swag from the Eye postbag

Whether it’s prestigious magazines or calligraphic envelopes, all kinds of amazing (and sometimes baffling) stuff turns up in the Eye postbag.

For example, these ‘typographic playing cards’:


A couple of copies of Social Commontating (yes, they really do spell it like that).


And a topical T-shirt from Brisbane-based Inkahoots (which this month moves to temporary premises while their new studio is being built).


Design writer Ralph Caplan is thought to have coined the phrase ‘Too good to throw away, not good enough to keep’ to describe the miscellaneous designer things that kept landing on his desk at I.D. magazine in the States. But it would be unfair to apply such a term to the things that Eye readers so generously send our way . . . it’s just that we don’t have room to store them all. So here, in this bumper Eye giveaway, is your chance to own a genuine item of design history. Just send us your answer to the following simple question.

Q. What is the name of the designer whose picture is shown full bleed on page ten of the latest issue of Eye (no. 71 vol. 18)?

Send your answer to [email protected] along with your address, under the header ‘Swag from the Eye postbag’. We'll pick three correct answers, at random, obviously, and send the winners one of the three design items shown above. And for good luck, we’ll throw in a copy of the Helvetica DVD.

Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions and single issues.