Feature: Graphic design
The rules of the game
For George Hardie, illustration is a problem-solving process: collecting looking and drawing with exactitude
Allan Fleming: The man who branded a nation
At a pivotal moment in Canada’s history, Allan Fleming’s typographic designs for stamps, books, advertisements, logos and big civic projects shaped the look of the country, leaving a vital legacy
Machine head
Fritz Kahn commissioned illustrators to realise his surreal pedagogical vision – mechanical metaphors for the human body.
Shock tactics
America’s funky ‘altweeklies’ are a hotbed of zero-budget, attention-grabbing cover art direction.
Googling the design canon
In the late 1980s, US designer and historian Martha Scotford set out on a mission to discover what might constitute a canon of graphic design …
South Bank show
The Royal Festival hall has regained the thoroughly English lettering of its origins in the Festival of Britain – on one side only
Reputations: Bob Gill
‘I’ve never had a problem with a dumb client. There’s no such thing as a bad client. Part of our job is to do good work and get the client to accept it.’ Interview by Patrick Baglee
Willem Sandberg: Warm printing
The Dutch pioneer’s catalogues for the Stedelijk show a tactile use of sensual materials and experimental typography
Reputations: George Lois
‘You can’t research a big idea. The only ideas that truly research well are mediocre ideas. In research, great ideas are always suspect.’
Reputations: Richard Hollis
‘The ideal situation is where you sit with the client and design with them. If anything is emphasised, it’s what they want to emphasise. I prefer collaborative effort to doing what I want. It’s diametrically opposite to being an artist.’