1 March 2009
Lyrical approach to programmes
From Harry Woodrow, creative director, Multistorey, London
I just thought I’d clarify something in Richard Hollis’ article on theatre programmes (Eye no. 70 vol. 18): The Lyric Hammersmith programmes are put together by John Good, the specialist design house / printer, which works to original templates that we at Multistorey designed, within our branding guidelines and using our unique brushstroke text (which I hand-write for every headline – more graphic design masochism!).
We won the pitch to rebrand the theatre in the spring of 2006, and have been working with the Lyric on a daily basis ever since.
Harry Woodrow, creative director, Multistorey, London
First published in Eye no. 71 vol. 18 2009
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