Opinion: Brand madness

 
Voice at the table

Voice at the table

Brand madness, Critical path, Food design, Agenda

Will we one day view junk food ads the way we look back on tobacco advertising? Nigel Ball challenges designers to query the relationship between branding and UPF (ultra-processed food)
 
Michael Wolff, seagull

Michael Wolff, seagull

Book design, Brand madness, Front matter

He recruited birds and foxes into branding. Now his close collaborators have made a book of his work. By Simon Esterson
 
Identity crisis

Identity crisis

Brand madness, Visual culture

Rebranding ITV was meant to generate a warm glow – not the heated reaction it received from viewers. Critique by Rick Poynor
 

Are you sure you need that new logo?

Brand madness, Information design, Visual culture, Agenda

Graphic designers fill the world with a Babel of signs. Is it time we took them away again? By Ken Garland