Matt Soar

Recent articles by Matt Soar

LA logo attack

Issue 74, Winter 2009


An entirely troubling aspect of debates about product placement (an egregious and underhand marketing practice…

Going the distance

Issue 68, Summer 2008


Roundel’s identity for Railfreight in the late 1980s unified a multi-faceted business with a strong identity that boosted morale.

Excoffon’s autograph

Issue 54, Winter 2004


Why is Mistral the typeface of choice for so many of Montréal’s small businesses?