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Why Helvetica?
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Despite the changes provoked by the digital ‘revolution’, designing a typeface for serious reading remains a time-consuming task. For the designer, choosing and setting a body text font can be equally daunting, resulting in some inspired, eccentric and provocative choices
Reputations: Graphic Thought Facility
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‘It’s to do with keeping things simple and having the confidence to present an idea where everything can be understood. You don’t have to be in the know to unravel it.’ Interview by Nick Bell and John L. Walters
Reputations: Gerard Unger
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‘Papers have all kinds of information on the same page; very distressing and very joyful; gossip and facts. I wanted to bring that variety, that liveliness into the typeface design.’
Back after these messages: the No. 17 show
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With Number Seventeen, their New York design practice, Emily Oberman and Bonnie Siegler have acquired a reputation for dancing letterforms and emotionally resonant, playful graphics that speak directly to TV viewers who haven’t yet turned into their parents
Envisaging soundscapes: classical album covers
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When designers and marketing teams attempt to visualise serious music, they reach for fine art, photography or artist portraits. How do these selections affect the listening experience – and the buying impulse – when there are more classical recordings in the racks than ever before?
Reputations: Bruce Mau
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‘I think it is one of the paradoxical conditions of design authorship, that you have to be both producer and critic simultaneously. I can maintain a kind of double life.’
Reputations: Sheila Levrant de Bretteville
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‘Diversity and inclusiveness are our only hope. It is not possible to plaster everything over with clean elegance. Dirty architecture, fuzzy theory and dirty design must also be out there.’
Reputations: Neville Brody
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‘People are using the computer in a very rigid, pseudo-religious way and we are trying to say that the technology is simply a tool of communication and should be treated as organically as any other tool.’
Reputations: Alexander Liberman
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‘I think the term “art director” is the greatest misnomer. There’s no art in magazines unless you are reproducing works of art.’
Reputations: Anthon Beeke
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‘I don’t think I could have come out on the streets with these posters in Berlin, Paris, or London – not to mention America’