Autumn 2023

Artificial idiot: Deep fake, pink fake

Pum Lefebure’s Design Army made AI ‘space tourism’ landscapes for an adventurous client. By Marian Bantjes / Eye Editors [EXTRACT]

Design Army, the Washington D. C. design agency founded by Thai-born graphic designer Pum Lefebure, used the Midjourney program as a way to meet a short deadline for a branding system commissioned by longstanding local client Georgetown Optician.

The team employed kitschy creatures and an alien sci-fi landscape to make a ‘space tourism’ scenario into which they could insert genuine pictures of spectacle frames …

Top image. ‘Fovea’ with Kirk & Kirk Esme Tiger frames; ‘Uvea’ with Anne & Valentin Stone frames for sun.

Marian Bantjes, graphic artist, writer, Bowen Island, Canada

Read the full version in Eye no. 105 vol. 27, 2023

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