Summer 2020

Eye’s early years

Founding editor Rick Poynor recalls the aims and ideas behind the launch of an independent design magazine [EXTRACT]

It is enormously gratifying to see Eye reach its 100th issue. When the first edition was published in November 1990 I had no idea whether the magazine would succeed in making a place for itself and gave no thought whatsoever to whether it would still be around nearly 30 years later. With ambitious production values in place right from the start, Eye was always expensive to produce. In its early days, we were living from issue to issue, wondering whether the latest edition or the next one would turn out to be the last.


Cover of Eye 1, 1990, features a detail from Het Boek van PTT (1930-38) by Piet Zwart.
Top. The first Reputations interview, with Swiss graphic designer Bruno Monguzzi, Eye 1, 1990. Portrait by Philip Sayer.


Rick Poynor, writer, Eye founder, Professor of Design and Visual Culture, University of Reading

Read the full article in Eye no. 100 vol. 25, 2020


Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions and single issues.