Jump cuts: Mitch Paone
Klim (2019)Design and animation: DIA Studio. Campaign development: ALT Group.
Roblox ‘Brand anthem’ (2022)Design and animation: DIA Studio. Concept and script: Special Group.
Roblox ‘Brand anthem’ (2022)
DIA made a series of analogue typographic films in collaboration with Alt Group to promote the release of the Söhne typeface family, launched by Kris Sowersby’s Klim foundry (see Eye 79) in 2019. Mitch Paone says: ‘Kris said, “you guys can do whatever you want, but you can’t do anything you’ve done before”. That forced us to re-evaluate. We’re proficient in thinking about how software generates stuff, but taking the same mentality into an analogue approach required work and experimentation.’ …
John L. Walters, editor of Eye, London
Read the full version in Eye no. 104 vol. 26, 2023
Eye is the world’s most beautiful and collectable graphic design journal, published for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions and single issues.