Feature: Identity
Truman’s show
The
architectural lettering of these London pubs shows that enduring
visual identities can be built slowly and collectively. Elena
Veguillas tells the story
Reputations: Samar Maakaroun
‘Lebanon
was bombed. My sister-in-law was evacuated. I can’t just talk about
type and design. Who am I? How phoney would I be if that’s all I’m
talking about?
Reputations: Cal Schenkel
‘They were Frank’s identities, and he controlled them … I was really just satisfying these various concepts.’