Spring 2007

Time after time

Only the year on the cover reminds us that this Olympic sports schedule is 35 years old

Only after the viewer has folded back the discreet cover featuring the beautiful ‘Wreath of Rays’ logo is the energy of this document fully revealed. Typeset in the single weight of Univers 55, this two-sided, fold-out matrix is an excellent example of the many schedules produced for the twentieth Olympic Games in Munich, 1972.

Unlike the large-format schedules displayed around the Olympia Park, this one was intended to be pocket-size, for personal use. Michael Burke, the designer and a senior member of the 30-strong Olympic creative team, decided upon a concertina format sympathetic to the linear nature of the events programme. This format brought its own challenges. Printing it was no problem, but it took a lot of research to find the one company in Germany that could mechanically fold a document this wide.

The structure of the schedule is based on a black grid using varying stroke widths to delineate zones for each event. The X-axis covers all the sports using Otl Aicher’s pictograms. The Y-axis carries the dates covered by the Games. The intersecting points on both axes give the times the events begin, with symbols denoting heats and whether it is a male or female tournament.

Within the matrix, the seven official Olympic colours are used in combination with the pictograms to differentiate the 195 events. The duration of each event defines a multitude of contrasting colour-fields – varying in scale and further reinforcing the separate sports.

Burke explains the production process: ‘The artwork was produced using layers of trace and a rapidograph pen. The grid was planned-up and the type hand-rendered – this was then passed on to the printer for make-ready. We did not have the usual problems associated with artworking because we had excellent technical support: a team of six dedicated production staff were assigned to the project. All the print and production technicians we worked with had design training. This made a tremendous difference because we were all talking the same language.’

Reproducing an artwork such as this would be taxing today, even with ‘step and repeat’ software, but at the time of production, with only analogue means, it would have been an incredibly complex task.

The beauty of Burke’s schedule is that the content and systems of organisation define the form. There are no superfluous details, yet it is as rich as any of the over-embellished ‘design’ solutions we so often see. Within Aicher’s Olympics identity design this was a minor element, yet it encapsulates the spirit and magnitude of the Games. It is testament to the design’s strength that the only reminder that this schedule is 35 years old is the date on the front cover.

From the exhibition ‘72: Otl Aicher and the Munich Olympiad’, London, 15 February-15 March 2007, curated and designed by Bibliothèque.

www.bibliothequedesign.com/72; www.vitsoe.com.

See a review of Otl Aicher (Phaidon) in Uncoated, page 83.

Mason Wells, partner, Bibliothèque

First published in Eye no. 63 vol. 16 2007

Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions and single issues.