Feature
[Sutnar]
Born in Czechoslovakia, Ladislav Sutnar was a pioneer of information design. Working in America in the years after the war he synthesised European avant-gardisms into a functional commercial lexicon, made Constructivism playful and used its geometry to forge the dynamics of catalogue organisation. ‘The designer must think first, work later,’ Sutnar declared. His writings — in which the bracket was a favourite motif — are as timely today as his designs.
Reputations: Richard Hollis
‘The ideal situation is where you sit with the client and design with them. If anything is emphasised, it’s what they want to emphasise. I prefer collaborative effort to doing what I want. It’s diametrically opposite to being an artist.’
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