Lyrical approach to programmes
A letter from Harry Woodrow
I just thought I’d clarify something in Richard Hollis’ article on theatre programmes (Eye no. 70 vol. 18).
The Lyric Hammersmith programmes are put together by John Good, the specialist design house / printer, which works to original templates that we at Multistorey designed, within our branding guidelines and using our unique brushstroke text (which I hand-write for every headline – more graphic design masochism!).
We won the pitch to rebrand the theatre in the spring of 2006, and have been working with the Lyric on a daily basis ever since.
Harry Woodrow, creative director, Multistorey, London
First published in Eye no. 71 vol. 18 2009
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