Opinion

 
Need to know? (Web only)

Need to know? (Web only)

If the Government can't make a simple, effective document, what will happen in the event of an actual emergency?
 
In the crazily abundant world of Martin Friedl

In the crazily abundant world of Martin Friedl

Rick Poynor

777 pictograms conjure up a strange new graphic universe. Critique by Rick Poynor
 

Editorial Eye 52

John L. Walters

‘Social vision’, Paul Rennie’s account of wartime industrial safety posters, many taken from his own…
 

The science of word recognition

Agenda

Kevin Larson

The legibility of a typeface should not be evaluated on its ability to generate a good word shape.
 
Loved up and sold out

Loved up and sold out

Forget brands. What you need is an intimate bond with your dandruff shampoo
 
Big fun with words

Big fun with words

Rick Poynor

Do Zembla’s readers need this much graphic cheer-leading? Critique by Rick Poynor
 

The end of typography: slow death by default

Agenda

Phil Baines

Designing for the partially sighted: misguided guidlines
 
What do men want?

What do men want?

The Brits are good at finding new lows in the lowest common denominator. Will the rest of the world copy their new weekly lad mags? Critique by Rick Poynor
 
The learning brand

The learning brand

Rick Poynor

Abstract covers give an identity to this ambitious book series. Critique by Rick Poynor
 
The painted frame

The painted frame

Greenaway's films demonstrate the possibilities of word and image and moving image. Critique by Rick Poynor
 
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