Jonathan Hoefler

Recent articles about Jonathan Hoefler

Editorial Eye 105

Issue 105, Autumn 2023

Opinion

At a time when people are seeing Artificial Intelligence as either a get-rich scheme or an existential threat …

Artificial idiot: Puzzling answers to nonexistent questions

Issue 105, Autumn 2023

Feature

Jonathan Hoefler experiments with AI to create what he calls ‘Apocryphal Inventions’. By Marian Bantjes / Eye Editors

Artificial idiot

Issue 105, Autumn 2023

Feature

Unpredictable, cliché’d, wonderful, neither artificial nor intelligent– is AI the dumbest new kid on the block or the future of illustration? Marian Bantjes explores the weird world of text-to-image generators

Forensic types

Issue 54, Winter 2004

Feature

Excavating the history of lettering gives this New York foundry a contemporary edge

Digital type decade

Issue 40, Summer 2001

Feature

The sound and fury of ‘radical’ typeface design associated with the early days of PostScript have quietened into a purposeful, prolific hum. There’s a new order of craft and and invention, driven by corporate culture, nostalgia and the demands of the screen.

If the face fits

Issue 11, Winter 1993

Feature

Well dressed magazines wear tailor-made fonts. Eye talks to three of the most sought-after names