19 January 2012
In the neighbourhood #1
‘There’s instinctive understanding ... we barely need a brief any more’
For Eye 81, John Ridpath interviewed three designers who work with local clients.
One of the studios featured was Mark Gowing Design, a Sydney-based practice that is becoming increasingly interested in client relationships that are local, intimate and long-lived. ‘It’s a really sweet spot where there’s instinctive understanding’, says Gowing of his ten-year relationship with local production company Hopscotch Films, ‘we barely need a brief any more.’
Above: Tyson, poster for Hopscotch Films.
Below: Identity application, for Glen Street Theatre.
Above: Promotional poster for Euroluce.
Below: ‘Your Type of Printer’, promotional poster for Digitalpress.
For more, read ‘In the neighbourhood’ in Eye 81 (below).
Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It’s available from all good design bookshops and online at the Eye shop, where you can buy subscriptions, back issues and single copies of the latest issue. The latest issue is Eye 81.