10 July 2022
Now you see me …
Laura Meseguer’s installation ‘Invisible’ in Lleida invites visitors to rediscover type on the street
‘Invisible’ is a site-specific installation by Laura Meseguer for La Panera, an arts centre in Lleida, western Catalonia, writes curator Anna Roigé.
It is an invitation to get to know her work as a type designer through our graphic heritage, and to enjoy the signs we find on the street. These are elements that are so familiar that they can become ‘invisible’ to us.
Right and top: installation photos by Jordi V. Pou.
The exhibition features ten signs, some of which correspond to establishments that are still going, and a video showing the process of ‘rescuing’ and transferring these signs to the exhibition space. We also find different pieces created ad hoc, such as the neon light of ‘Invisible’; the letters ‘ABC’ created by Laura Meseguer; and a text by Mariona Lladonosa and Pau Llop set in some of Meseguer’s own typefaces.
Detail of the text by Mariona Lladonosa and Pau Llop, set by Meseguer in her own typefaces.
With this show, Meseguer is encouraging the public to understand her work and to leave the exhibition looking for new typographic elements on the streets. As always, she creates and conveys these messages and ideas with an easy manner and great sensitivity.
Anna Roigé, head of La Panera Documentation Centre
Original documents of the design of the sign for the bookshop Mariana, visible in the photo at the top.
Signs made of polychrome wood.
Video showing the process of ‘rescuing’ and transferring signs to the exhibition space. Filmed by BlueCollectors.
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