Autumn 2019

Everyday people

Emma Thomas and Kirsty Carter’s Apfel, A Practice for Everyday Life, brings design into the art world, and makes design an art

Since forming in 2003, A Practice for Everyday Life (Apfel) – co-founded by Emma Thomas and Kirsty Carter – has developed a brand of graphic design that resists classification. Minimalist yet expressive, resolute yet flexible, their designs are a case study in considered conceptualism.


Custom typefaces designed by Apfel. Monumental is a display typeface designed for the exhibition ‘David Adjaye: Making Memory’ at London’s Design Museum in 2019.
Photo by Elisabeth Scheder-Bieschin.

Neon sign, set in Apfel’s bespoke Linderama typeface, for the ‘Linder: Femme / Objet’ exhibition in Paris, 2013.

Alex J. Todd design historian and writer, London

Read the full version in Eye no. 99 vol. 25, 2019


Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions and single issues.