Autumn 2001

Same name, different face

Can classic, remastered fonts retain the spirit of the ‘authentic’ original?

In the days of metal type the designer rarely had a choice in the version of a typeface. You could only get Helvetica from Haas or one of its partners, and though you might find a few different versions of Baskerville or Garamond, the chances were that the type supplier (printer or typesetter) would have only one manufacturer’s version. With the advent of photosetting, a typesetter would usually have only one manufacturer’s system (in which it had invested a large amount of money) and only one version of the particular typeface you wanted.


Martin Dawson, designer, London

First published in Eye no. 41 vol. 11 2001

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